Initially a lot of predictable financial style stock imagery was used when Standard Life revamped their brand and I was commissioned to produce new photography that reflected an authentic take on customers’ lives. Through meticulous storyboarding and planning I aimed to create believable images that were endearing and real.

An initial 6 day shoot, with over 15 models, 7 locations and countless wardrobe changes, produced some lively new images that were then disturbed to the worldwide photo library and used across a range of materials.